Stop guessing your first line. Borrow one that already went viral.
Hookito writes Instagram Reels hooks for your niche — every one built on a real Reel that took off, with the view count and a link so you can see it for yourself. You talk to it in plain English. No code, no templates to fill in by hand.
Your Reel gets two seconds. Then they're gone.
You know your stuff. Your video is useful, the lighting's fine, the audio's clean. And it still dies at 200 views — because the first line didn't give anyone a reason to stay.
"Hi, I'm…"
Most experts open with who they are. Viewers are looking for themselves, not for you — and they scroll before you get to the good part.
Blank-page hooks
Generic AI gives you "5 tips to…" and "You won't believe…". Lines that sound like everyone else, because they're made up from nothing.
Hours of scrolling
You could study what's going viral in your niche. Or you could spend those hours with clients. Hookito already did the scrolling.
How it works
Hookito is a folder you open in Claude Code (free app, five-minute setup with a step-by-step guide). Then you just talk to it.
Tell it what you do
Seven quick questions: your niche, your client, the three things they always ask you, your tone. Answer in one message — or dictate it.
Get hooks with proof
It breaks your topic into your clients' real pain points and writes hooks for each — every one modeled on a Reel that went viral, with views and a link.
Turn a hook into a Reel
Pick a hook and one of 19 Reel structures, and it writes the whole script in your words — plus a caption with a comment keyword and the on-screen text design.
The kind of hooks it learns from
A few of the real Reels in the library. Every one beat its creator's usual views — some by 20× or more.
Hookito doesn't copy these lines. It takes the move behind them — the curiosity gap, the myth it breaks, the situation viewers recognize — and rebuilds it around your topic.
What's inside
- 624viral hooks with views and links — 228 word-for-word from English-speaking creators, plus 396 proven on Russian-language Instagram and adapted into natural English (always tagged, so you know which is which).
- 10niche buttons with 195–309 hand-sorted hooks each: your niche first, then neighboring niches with the same audience.
- 19Reel structures — what to say after the hook, in what order — and a script builder that uses your own words.
- 671hook templates for when you want a frame to start from.
- 7caption formats that end in a comment keyword, so viewers turn into DMs.
- 5on-screen text styles, how to make each one right inside Instagram, and a builder that puts the hook on your own video.
- ∞The wins loop: send it your stats, and it remembers what worked for your audience and builds the next hooks on that.
What you need
- A Mac or Windows computer.
- A Claude subscription (Pro or higher). Hookito runs on your plan — no extra fees.
- Five minutes to install Claude Code inside Antigravity, Google's free app. There's a step-by-step guide for Mac and Windows — and if you get stuck, regular Claude in the chat will walk you through it.
The full guide is right here: read it before you buy.
Questions
Is this a subscription?
No. You pay €37 once and the folder is yours. The only monthly cost is your own Claude plan.
I'm not techy. Will I manage?
The only technical part is the five-minute install, with a step-by-step guide. After that, you type (or say) things like "give me hooks" and "write the script."
Do I have to show my face?
No. Hooks work as text on screen over any clip — coffee, a walk, your hands at work. If you do talking Reels, every hook comes with a "how to film it" line.
Are the view counts real?
Yes. Every hook links to the original Reel, with the views it had when the library was built in October 2026. Click and check.
Why are some references in Russian?
Part of the library comes from Russian-language Instagram, where many of these techniques were proven first. Those hooks are adapted into natural English and tagged "translated." The agent reaches for native English hooks first.
Is there support or coaching?
No — Hookito is a self-serve tool, which is why it's €37. The guide and the agent itself walk you through everything; if something breaks, you tell the agent "something's wrong" and it checks its own files.
Your next Reel starts with a better first line.
one-time payment · instant download · runs on your Claude plan