Hookito Guide

What you just bought

A hook is the first line on screen in your Reel. In about two seconds, viewers use it to decide whether to keep watching or scroll. Weak hook — and two hundred people watch your Reel, even though it's packed with value, great lighting, and great sound.

Hookito gives you hooks modeled on Reels that already went viral for experts — not hooks made up out of thin air. Every hook comes with a reference: a real Reel, its view count, and a link you can open to check for yourself.

624
viral hooks from experts in 39+ professions — 228 of them from English-speaking creators, word for word. Every hook has its on-screen text, view count, a link to the Reel, and the technique that makes the line work.
10
niche buttons: psychology, astrology, doctors, beauty, fitness, coaches and courses, marketing, money and law, moms and kids, handmade and small business. Each holds 100+ hooks already picked for that niche.
671
hook templates — fill-in-the-blank frames for when you need a starting point.
19
Reel structures — the order of what you say after the hook, with examples — and a script builder: hook + structure + your answers to three or four questions.
7
caption formats with a comment keyword.
5
on-screen text styles, plus a builder that turns your own video into a finished Reel.
∞
The wins loop: you bring in your stats, the agent remembers what worked for you, and builds your next hooks on it. Plus a headline generator with five formulas — for when the post is written but the headline isn't.

The agent is a folder with instructions and a hook library. It runs inside Claude Code — an app where the AI, Claude, reads the folder and does what it says. No coding. You talk to the agent in plain words, and you can use your voice.

What you need (one time)

A Mac or Windows computer. The agent doesn't run on a phone.
A Claude subscription (Pro or higher) at claude.ai. The agent runs on your plan; there's nothing else to pay for.
Antigravity with Claude Code inside. How to set it up — step 1, about 5–10 minutes.

Step 1

Install Antigravity and Claude Code

Antigravity is a free app from Google that looks a bit like a text editor, and Claude Code runs inside it. You install it like any other app — no terminal needed.

Install on Mac Install on Windows

Stuck somewhere? Regular Claude, in the chat at claude.ai, will walk you through it step by step. Just give it the link to the install page and tell it which step you're on.

Step 2

Put the agent folder on your computer

Sign in to your account at ruslanagrey.com/school/ (the sign-in link is in your email) and click "Download the agent". You'll get Hookito — AI hook writer.zip. It's a compressed folder: the agent won't work until you unzip it.
Unzip it. On a Mac, double-click the file. On Windows, right-click it, choose "Extract All", then "Extract". A folder called "Hookito" appears.
Move the "Hookito" folder somewhere easy to find — your Documents folder works. You can delete the .zip file after that.

You can rename the folder. Don't rename or delete the files inside: the agent looks for them by name.

Step 3

Open the agent

Open Antigravity, open the "Hookito" folder (it'll be in your recent folders), and click the Claude Code icon. Every time you want to work with the agent, open this exact folder.

If Claude asks whether you trust this folder, say yes. It's your folder, and the agent only works inside it.

Step 4

Your first conversation — 5 minutes

Say anything: "hi," or jump right in with "I'm an esthetician." The agent shows you 10 niche buttons. Type a number or just tell it what you do, and it picks the button for you. If your profession isn't listed, it finds the closest one based on who your clients are and tells you why.

Then it asks 8 questions

What do you do, and how do you help people — in one sentence?
Who's your client: gender, age, and what's going on in their life when they come to you?
What are the three questions clients ask you most?
Where do you send people from Instagram: a call, a course, booking, a free guide, a shop?
What language is your account in, and where is your audience?
Any topics or words that are off-limits for you?
Which tone feels like you: no-nonsense expert, warm best friend, or funny? And are you up for "When…" skits?
What result do you have that people ask you about: a number, a timeframe, or a story — yours or a client's? If there isn't one yet, just say so.

Answer in one message, however you like — you can dictate it. The more alive your answer to question 3, the sharper your hooks. Use your clients' words, not textbook language. The agent saves your answers to profile.md and won't ask again.

Example answer

I'm an astrologer. I help women 30–45 use their birth chart to understand why love and money keep not working out. My clients are going through a divorce or close to it, often with kids. They ask: when will I meet someone; why did he leave if everything was fine; when will the money start coming in. I send people to a $75 chart reading. My account's in English, audience in the US and UK. Off-limits: death, illness, predictions about kids. Tone: warm best friend, and I'm happy to do skits. Give me hooks.

Step 5

Get your hooks

Type "give me hooks." The agent breaks your topic into 5–7 of your clients' pain points and gives you 3–5 hooks for each. Every hook looks like this:

HookTaurus, where's your man? Reference"Virgo, where's your husband?" · 126,309 views · astrologer · link to the Reel Mechaniccuriosity and intrigue How to film itone sign per Reel — one hook turns into a 12-part series

How to read it

Hook — the text you put on screen. 12 words max.
Reference — the viral Reel the technique comes from. Open the link and see how the creator did it.
Mechanic — what makes the line work. There are 13: curiosity, pain, mistakes, myths, results, numbers, personal story, breakdown, dialogue, selling without "buy," the "When…" skit, news and drama.
How to film it — what to show in the frame.

The agent shows the top 10 hooks right in the chat and saves the full list to the output/ folder as a dated file.

Pain points not quite right? Tell it what to cut or add: "drop the money one, add jealousy." It'll redo them.

Step 5a

The menu: seven ways into a Reel

After the interview and after every batch, the agent shows a menu. Think of it like a restaurant menu: you don't need to know what to order in advance. Type a number or say it in your own words.

Hooks

Opening lines modeled on viral Reels in your niche. A hook is only the first three seconds — after that you need an order.
"give me hooks"

Structures

A table of 19 structures: name, beats, what each is for. "PAS" — one pain point in 20 seconds; "The lazy Reel" — 15 seconds, no editing; "VIRAL" — a one-minute tip Reel with a comment keyword. The agent names three for your niche and opens any one up in detail with an example from your profession.
"show me structures"

Hook + structure → script

The main door. You've picked a hook and a structure. The agent checks they're the same breed: they work / they work if the hook gets a slight turn ("before → after") / they don't — then a different structure for your hook or a different hook for your structure. Then no more than four questions about what's not in your profile — and a finished script: hook on the first line, beats in your words, caption, check, "how to film it." 5–15 lines, not an essay.
"I'll take hook 4 and structure 02 — do they work?"

I have a story

A client moment, a thought you've been chewing on, a result with a number. Paste it in as is. The agent tells you which structure fits, gives you three library hooks, and builds a script out of your own lines. It doesn't rewrite your voice — it only rearranges.
a story in text

Check my script

Which structure it's closest to, which beats are there, which are missing, whether the first line holds three seconds. It suggests a library hook to replace your first line. "Rewrite" — it rearranges and shows "before → after."
"check this" / "rewrite this"

Break down someone else's Reel

Saw a viral Reel in your niche? Screenshot into screenshots/ or text in the chat. The agent names the hook and its technique, the structure if the whole Reel is visible, and builds the same kind of Reel around your pain point.
"break this down"

Plan my week

Five Reels, each with its own pain point and structure, so your week isn't five copies of the same video. A table: day, pain point, hook with reference, structure, length, what to film. Then "build day 3" — and the full script.
"plan my week"

If you say "you write it," the agent won't invent your numbers or stories: you'll see brackets — [your number], [your story] — to fill in before you film.

Step 6

Your caption

Type "caption" or "captions for hooks 2, 5, and 7."

The agent writes the text under your Reel in one of seven formats, matched to the hook's technique. The caption ends with a keyword: viewers comment it, and you send them your guide, booking link, or offer.

Tell the agent your keyword, for example "my keyword is AUDIT." No keyword yet? It'll suggest three based on your offer.

Step 7

Putting the hook on your video

Type "make the video." There are two ways.

No editing, right in Instagram

The agent tells you which of the five styles to use, what size the text should be, and where to put it: just below center, not over your face, not under the buttons on the right. You upload your video to Instagram, tap "Aa," and type the hook.

A finished Reel from your video

Put a video in screenshots/ or tell the agent where it is. It looks at a frame, checks the text won't land on your face, and builds a 1080×1920 mp4 with the hook on screen. It needs a free program called ffmpeg — if you don't have it, the agent tells you and installs it. One Reel first for you to check; the rest after your "yes."

Any video works as a background: coffee, a drive, your desk, your hands at work. You don't have to show your face.

Step 8

The wins loop — the most valuable part

Your Reel did better than usual? Send the agent a screenshot of your stats, or type: "win: hook such-and-such, 18K views, I usually get 2K."

The agent logs it in wins.md and right away suggests three new hooks for the same pain point with a different technique. Next time, your wins come first as references, before the general library. Your audience has already shown you what works.

Reel flopped? Tell it that too. The agent figures out whether it was the pain point or the technique, and suggests the same topic through a different mechanic.

A month of this, and your agent has a library of your own hooks that nobody else has.

Cheat sheet — what to say to the agent

You say	The agent does
"give me hooks"	your clients' pain points → hooks built on references
"more"	new hooks for the same pain points, no repeats
"different topic: …"	hooks for a new topic, profile stays the same
"show me structures"	the table of 19 Reel structures, plus three for your niche
"I'll take hook 4 and structure 02" / "script"	checks the pair, asks up to 4 questions, writes the script
a story in text	a structure + three hooks + a script from your own lines
"check this" / "rewrite this" + your text	a breakdown by structure, first line swapped for a library hook
"break this down" + a screenshot	the hook, the technique, the structure, and a version for you
"plan my week"	5 Reels: pain point, hook, structure, what to film
"caption"	the text under your Reel, with a keyword
"make the video"	on-screen text design or a finished mp4
"win" + numbers or a screenshot	remembers it and builds your next hooks on it
"headline for my post" + your post	20 headlines from five formulas
"switch niches"	rewrites your profile for a new niche

You can use your own words: the agent will understand "throw me some ideas about jealousy" and "I need 10 options for a first line."

Make the agent sharper for your niche

Seen a viral Reel from your profession in your feed? Screenshot it so the on-screen text and view count are visible, and drop it in screenshots/. The agent reads the text and puts that Reel first as a reference: it's closer to your audience than the general library. Five to ten screenshots like that noticeably shift your hooks toward your niche.

What's in the folder

Folder / file	What it is	OK to touch?
`START-HERE.md`	the short version of this guide	read it
`CLAUDE.md`	the agent's instructions	leave it alone
`buttons/`	10 niches with hand-picked hooks	read it
`hook-library/`	all the hooks and 671 templates	read it
`structures/`	19 Reel structures with examples, plus the seven-doors menu	read it
`captions/ design/ headlines/ build/`	formats, styles, formulas, the video builder	leave them alone
`screenshots/`	your screenshots and videos go here	yours
`output/`	the agent puts hooks, captions, and videos here	yours
`profile.md, wins.md`	your profile and wins — the agent creates them	edit freely

FAQ

I'm not techy. Can I do this?

The hardest part is the install — 5–10 minutes with the guide in step 1. Stuck? Give that page's link to regular Claude in the chat, and it'll walk you through. After that, you just talk.

Do I have to show my face or talk to the camera?

No. The hook is text on screen, and the background can be any video of yours. If you do film talking Reels, every hook comes with a "how to film it" line.

Does the agent just make hooks up?

No. Every hook has a reference — a real Reel with views and a link. The agent borrows the technique; it doesn't invent. If there's no fitting reference, it'll tell you.

Are the view counts real?

Yes — they're the numbers from when the library was built (October 2026). Open the link and check; they may be higher by now.

Some references are Russian-language Reels. Why?

Part of the library comes from Russian-language Instagram, where many of these techniques were proven first. Those hooks were adapted into natural English and are tagged "translated," so you always know. The agent reaches for native English references first.

My profession isn't on the list.

Tell the agent what you do. It'll pick a button based on your clients: what matters isn't your job title, it's the pain people come to you with.

My niche doesn't have many examples.

The agent will tell you honestly and borrow the technique from a neighboring niche with the same audience. "Virgo, where's your money?" from an astrologer and "Girl, where are your brows?" from a brow artist run on the same technique.

Is this a subscription?

No. You buy the agent once. The only monthly cost is your own Claude subscription.

Will my plan's usage limit be enough?

One batch of hooks is a few messages. On the Pro plan, that's plenty for normal creator work. If you hit the limit, Claude shows you when it resets.

Does my data go anywhere?

Your profile, wins, and outputs live in a folder on your computer. What you type to the agent is processed by Claude under your subscription's terms, like any other Claude conversation.

Something went wrong.

Tell the agent: "something's wrong, check the folder." It'll look for itself. If you deleted files by accident, unzip the original again and copy profile.md and wins.md over from the old folder.

Get Hookito

Hookito for Instagram Reels · version 1

One payment, free library updates. All you need of your own is a Claude subscription.

624 viral hooks and 10 niche buttons
19 Reel structures and a script builder
7 caption formats, 5 text styles, a video builder
The wins loop — your own hook library grows on its own

€37 one time

Pay and get the folder

After you pay, you'll get an email with a link to the zip and this guide.